Why Does Your Company Need a Progressive Web Application (PWA)?
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Did you know that mobile traffic can increase by a whopping 68% and conversion rates by 52% with the adoption of Progressive Web Apps (PWAs)? As consumers' attention span wane, businesses need to constantly innovate to engage with their customers. While mobile apps were once all the rage, their popularity is waning, and user retention rates are plummeting. That's where PWAs come in! In this blog, we'll explore why your company needs a PWA to stay relevant and competitive in today's fast-paced digital landscape. So, buckle up, and let's dive into the world of PWAs! What are progressive web apps? PWAs are web applications/pages that function and look like native mobile apps. To provide a native app-like experience on any device, PWAs use features from web browsers and advanced enhancement strategies. Basically, a progressive web app brings together the look, feel, and ease of use of an app and the ease of coding of a website. Here are the main advantages PWAs have,