Why Does Your Company Need a Progressive Web Application (PWA)?


Did you know that mobile traffic can increase by a whopping 68% and conversion rates by 52% with the adoption of Progressive Web Apps (PWAs)? 

As consumers' attention span wane, businesses need to constantly innovate to engage with their customers. While mobile apps were once all the rage, their popularity is waning, and user retention rates are plummeting. 


That's where PWAs come in!


In this blog, we'll explore why your company needs a PWA to stay relevant and competitive in today's fast-paced digital landscape. So, buckle up, and let's dive into the world of PWAs!

What are progressive web apps?

PWAs are web applications/pages that function and look like native mobile apps. To provide a native app-like experience on any device, PWAs use features from web browsers and advanced enhancement strategies.


Basically, a progressive web app brings together the look, feel, and ease of use of an app and the ease of coding of a website.


Here are the main advantages PWAs have, and what they are capable of, so businesses of all sizes should consider them.

Advantages of progressive web applications for businesses


  1. Installation in flash

Through PWA, the software can be immediately downloaded onto the user's device without the need to visit an app store such as Google Play Store or Apple App Store. After downloading the software, users can access it via a desktop icon.

  1. Better results

PWAs cache and serve text and other media materials seamlessly, improving performance while performing similarly to a website. A pleasant user experience promotes customer loyalty and retention.

  1. Improved security

Using HTTPS, one of the most secure protocols available, PWAs protect data and minimize security risks. This protocol prohibits third parties from tampering with or snooping on content. Additionally, many PWAs use web Bluetooth technology, which aids in the protection of the information entered by users.

  1. Platform unreliability

They are compatible with all operating systems, browsers, and devices. Users can use the same application on multiple devices at the same time. Especially useful for users who switch between devices frequently, the data and settings remain consistent across all platforms.

  1. SEO friendly

Unlike native apps, PWAs with SEO-friendly URLs have URLs and are indexed by Google just like any other website. Your search ranking will improve since PWAs load quickly, keeping customers on your site for longer.

  1. Online and offline access

PWAs are accessible from anywhere and at any time without requiring a web browser. Even a slow internet connection will not hinder their performance. The user can create an offline page based on information saved from previous visits.

Progressive web app examples

  • BMW

  • Uber

  • Flipboard

  • Starbucks

  • MakeMyTrip

  • Spotify

  • Pinterest

Want to be progressive with progressive web apps?

PWAs significantly improve the user experience and increase retention rates by combining the most efficient features of native mobile apps and web applications. Customers' loyalty and satisfaction are not the only factors that add value to businesses.


You should consider switching to progressive web applications now to maximize your business's potential with them. 


Want to build highly responsive and engaging PWAs?


Connect with the top Web App Development Company to discover more and create a future-proof solution. Experience a seamless user interface with custom web application development services from HashStudioz Technologies.

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